Mary Frances Jones

Head of Marketing @Roadie

Atlanta, GA, US
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WORK HISTORY

Sep 2017 — Present

Head of Marketing @Roadie

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Roadies, a UPS company, is an on-demand delivery platform that helps consumers, small businesses and large global brands tap into unused capacity in passenger vehicles. Our driver network now reaches zip codes and 90% of all U.S. households — the largest local same-day delivery footprint in the country. As head of marketing at Roadie, I built and lead the team responsible for all aspects of growing and balancing our two-sided marketplace. My strongest muscles are go-to-market and communications strategy, thought leadership, product marketing and multichannel customer engagement. I have a passion for simplicity and believe empathy is the best way to reach customers in a noisy world.

EDUCATION

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College of Charleston

Bachelor of Arts, English Literature

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Georgia Institute of Technology

Master of Science, Human-Computer Interaction

SKILLS

Social MediaUsability TestingContent StrategyUser ResearchMarketing CommunicationsUser Experience DesignPersonaDigital StrategyMarketing StrategyProduct MarketingProject ManagementLeadershipInteractive MediaStart-UpsAgile MethodologiesMarketingInformation ArchitectureStrategic CommunicationsDigital MarketingStrategic PlanningManagement of Creative TeamsWireframesMobile DesignWeb DesignEducational TechnologyInteraction DesignUsabilityCreative Management, Strategic CommunicationsUser Interface DesignUser ExperienceStrategyProduct DevelopmentDigital Communication StrategyHuman Computer Interaction

ABOUT MARY FRANCES JONES

Most of my career has been spent launching and growing tech startups — shaping…

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