Mary Frances Jones

About Mary Frances Jones

Most of my career has been spent launching and growing tech startups — shaping…

Experience

1. Head of Marketing

   Roadie

   Sep 2017 — Present

   Roadies, a UPS company, is an on-demand delivery platform that helps consumers, small businesses and large global brands tap into unused capacity in passenger vehicles. Our driver network now reaches zip codes and 90% of all U.S. households — the largest local same-day delivery footprint in the country. As head of marketing at Roadie, I built and lead the team responsible for all aspects of growing and balancing our two-sided marketplace. My strongest muscles are go-to-market and communications strategy, thought leadership, product marketing and multichannel customer engagement. I have a passion for simplicity and believe empathy is the best way to reach customers in a noisy world.

Education

• College of Charleston

  Bachelor of Arts, English Literature

• Georgia Institute of Technology

  Master of Science, Human-Computer Interaction

Skills

• Social Media
• Usability Testing
• Content Strategy
• User Research
• Marketing Communications
• User Experience Design
• Persona
• Digital Strategy
• Marketing Strategy
• Product Marketing
• Project Management
• Leadership
• Interactive Media
• Start-Ups
• Agile Methodologies
• Marketing
• Information Architecture
• Strategic Communications
• Digital Marketing
• Strategic Planning
• Management of Creative Teams
• Wireframes
• Mobile Design
• Web Design
• Educational Technology
• Interaction Design
• Usability
• Creative Management, Strategic Communications
• User Interface Design
• User Experience
• Strategy
• Product Development
• Digital Communication Strategy
• Human Computer Interaction