Melissa Fisher
Healthcare Consumer Experience Designer & Strategist
- Role
- Senior Strategic Marketing Consultant at Kaiser Permanente Northwest
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Melissa Fisher
I am accountable for determining which experiences matter the most to consumers by using voice of the customer data and consumer insights to identify the pain points as well as experiences that delight the customer. Additional skills include: mapping the end-to-end experience, creating journey maps of the future experiences and defining and designing the future state concepts using human centered design principles. I work very closely with data and consumer insight teams as well as delivery partners (digital, marketing, customer service, etc.). I possess the experience and creativity to execute the following: graphic design & digital (non-functional) prototyping, qualitative research projects - both in lab and field testing environments, and marketing campaign development and management. I specialize in the following industry verticals: Healthcare, Fitness, Health & Wellness, Fitness Apparel, Retail & Consumer Brands, Architectural/Engineering/Construction Trades, Environmental Building Materials & Services
Experience
Senior Strategic Marketing Consultant
Feb 2016 — Present · Portland, OR, US
Education
関東学院大学 / Kanto Gakuin University
BA, East Asian Languages
1990 — 1990
Hokuriku Gakuin High School
Japanese Studies, Junior Year of High School - Self-Made Exchange Program
1986 — 1987
University of Oregon
BA, East Asian Languages - Japanese & Fine Arts - Graphics
1990 — 1993
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