Melissa Fiorenza

About Melissa Fiorenza

Content & Brand Strategist | Copywriter | Journalist | Marketer | Author As an award-winning content strategist and copywriter with roots in journalism, I love helping brands (from major names to startups) connect with audiences through content that engages, informs, entertains, and drives results. My expertise spans digital ads, SEO-driven website copy, print pieces, video scripts, persona development, landing pages, journey mapping, marketing strategy, and nurture streams. My favorite thing to do? Blue-sky ideation and \"what if\" conversations—where creativity and collaboration bring ideas to life.(Yes, even when budgets are small!) Over the last 15+ years, I’ve written on topics ranging from health, wellness, medicine, and careers to higher education, personal finance, women\'s issues, and lifestyle trends. I\'ve written about everything from Blake Lively\'s haircare products 🧖‍ to Leonardo\'s automatic license plate readers. Give me any topic, and I\'ll dive in. A few examples of past and present clients: • Orangetheory Fitness• Blake Brown Beauty• Health.com• Citizens Bank• University of Richmond• New York School of Interior Design• Siena College• Eat This, Not That• Prevention• Albany Law• Cosmopolitan• Time Out New York, and more.Today, I lead content at CCA, a higher education marketing agency, and have been a featured speaker at multiple marketing conferences. In 2012, I published my first book, Twentysomething Girl. Now a wife and mom of two in upstate New York, I\'m writing less about what\'s inside NYC tourists\' fanny packs (true story) and more about how to tame anxiety.

Experience

1. Vice President, Content Strategy

   Cca Creative Communication Associates

   Jan 2024 — Present

   Spearhead copywriting, content marketing, persona development, editorial strategy, and more for dozens of colleges and universities, as well as internal agency communications- Write, edit, assign, and strategize all content types, including newsletters, blogs, white papers, print pieces, employee and faculty bios, web copy, ebooks, email nurture streams, paid media creative (social ads, display ads, OTT, landing pages, radio, etc.) and more- Engage in new business efforts, from proposals to pitches.Sample clients (past & present): Adelphi University; Albany Law; Alfred University; Boston College; LIM College; Moore College of Art & Design; New York School of Interior Design; NYU Steinhardt; Paul Smith\'s College; Roger Williams University; Saint Michael\'s College; Siena College; St. Mary\'s College of Maryland; Thomas Jefferson University; Touro University; University of Richmond

Education

• Tufts University

  BA

Skills

• Social Media Marketing
• Editing
• Publishing
• Web Content
• Feature Articles
• Copy Editing
• Copywriting
• Journalism
• Newsletters
• Content Strategy
• Blogging
• Books
• Editorial
• Social Media
• Press Releases
• Digital Media
• Creative Writing
• Advertising
• Magazines