Maria Fernanda I.
Chief Commercial & Revenue Officer - Director of Interline Network Planning & Distribution @Ecuatoriana Airlines
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WORK HISTORY
Chief Commercial & Revenue Officer - Director of Interline Network Planning & Distribution @Ecuatoriana Airlines
EC
Member of the Executive Committee and responsible for every facet of the Commercial Department (Passenger & Cargo); the staff, the performance, and the overall results; as well for revenue production, sales quotas, and the profitability of all sales promotions and programs, through the management of traffic, yields and costs of sales.In charge of the entire Commercial Strategy and future development within marketing, sales, product development and customer service areas of the airline. Working with various departments responsible for customer service to ensure the delivery of best-in-class customer service and excellence. Including monitoring customer feedback, load factors to enhance the fare structure model and adjust strategy when and if appropriate to optimize revenue per seat.Other duties:Provide input at the officer level related to any company issues which impact revenue or cost.Propose business solutions to achieve profitability.Responsible for identifying new commercial opportunities and driving sales revenue and business across all relevant business areas.Implement a strategic approach to market and significantly shaping the development of the airline’s commercial strategy by maximizing flight revenue and optimizing ancillary revenue opportunities.Planning of product offerings, on-board sales and develop strategies for FFP and any appropriate indirect sales.Develop marketing plans for online and offline sales, relationships with sales agents and the implementation of airport outlets programs and/or any external sales location.Determine the objectives of the Commercial departments.Provide strategic and tactical direction to the Commercial departments (sales, marketing, advertising, distribution and revenue management.Establish selling priorities and oversees the sales performance of the company.Responsible for the budget of the commercial division.
EDUCATION
German School of Quito
High School, Multiple Language Executive Secretary
Sprachen-und Dolmetscherinstitut - Munich, Germany
Licensed Simultaneous Translator, English, German and Spanish - Major in Economics
Universite Catholic de Louvain
Third Level Proficiency, Dutch Language
Barry University
Certificate of Completion/Advanced Level, English Proficiency
ABOUT MARIA FERNANDA I.
Senior aviation and travel executive with more than 22 years of hands-on leadership experience across commercial aviation, global sales, airline partnerships, and corporate travel ecosystems. I have led both national and international sales organizations, building high-performing, engaged teams and consistently driving revenue growth through corporate accounts, TMCs, agencies, alliances, and long-term strategic partnerships.I am known for combining commercial rigor with a people-first leadership approach. Leveraging data-driven decision-making alongside practical market insight, I focus on delivering sustainable growth, expanding market share, and building partnerships that create long-term value.My experience spans legacy and international carriers, start-ups, GSAs, airports, regulators, and global travel organizations, often collaborating at executive level to align strategy, distribution, and operational performance.I bring a global mindset, strong operational understanding, and deep expertise in corporate travel programs, distribution strategy, and customer-centric sales models—particularly within complex, highly competitive, and regulated markets.
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