Marissa Shapiro

About Marissa Shapiro

As an Executive Marketing Leader with 15+ years of experience, I specialize in driving revenue growth, digital transformation, and brand evolution through bold, customer-centric digital marketing strategies. I bring a proven track record of leading high-performing marketing teams, launching integrated marketing campaigns, and leveraging analytics to influence decision-making and optimize ROI across diverse industries. I thrive at the intersection of creativity and data, aligning marketing with business goals to accelerate growth, deepen engagement, and build brands that lead in competitive markets.Key Achievements Include- Managed a high-performing team of 7 marketing professionals through a post-merger restructuring, successfully unifying 158 practices under the private-equity backed QualDerm Partners brand while integrating 60 unique brands and 100+ Pinnacle brands into a cohesive digital ecosystem, driving more than $50M in new patient revenue through strategic branding, marketing, and communication initiatives- Recruited by CEO to establish a cohesive marketing strategy that partnered with operations and M&A to support aggressive growth, including rapid integration of QualDerm Partners, growing the footprint 2X to 158 locations nationwide- Built full-scale cosmetic marketing infrastructure from ground up, launching omni-channel campaigns driving $19M+ in revenue and unifying localized brands under the cohesive Meridiem DermSpa brand, achieving 25% YoY growth and $22M in revenue- Spearheaded SEO initiatives that boosted organic web traffic by 75%, enhancing digital visibility, accelerating lead generation, and improving strategic market positioning across multiple platforms.Contact me through this profile if you wish to connect.

Experience

1. Director of Marketing

   SkinIO

   Jun 2025 — Present · Chicago, IL, US

   As Director of Marketing at SkinIO, I lead the strategy and execution of integrated marketing initiatives to drive growth, awareness, and adoption of our AI-powered skin cancer screening platform. I oversee brand positioning, demand generation, digital marketing, and content strategy, ensuring SkinIO’s mission of making early detection accessible to all is at the forefront of every campaign. My role bridges marketing innovation with healthcare impact, building programs that engage employers, health systems, and direct-to-consumer audiences. From digital transformation to strategic partnerships, I focus on scaling SkinIO’s reach while educating the public on the life-saving importance of early detection.

Education

• Penn State University

  Bachelor of Arts, Advertising and Public Relations. CAS Minor

Skills

• Advertising
• Cision
• Press Kits
• Nonprofits
• Special Events
• Copywriting
• Corporate Communications
• Journalism
• Public Speaking
• Youtube
• Entertainment
• Event Planning
• Radio
• Social Media Marketing
• Google Analytics
• Media Planning
• SEO
• Editing
• Online Marketing
• Excel
• Ap Style
• Adobe Photoshop
• Direct Marketing
• Media Pitching
• Marketing Communications
• Facebook
• Marketing
• Copy Editing
• Publicity
• Social Networking
• Content Strategy
• Wordpress
• Press Releases
• Digital Media
• Promotions
• Digital Marketing
• Newsletters
• Closings
• Writing
• Social Media