Michael Fasciano

About Michael Fasciano

I’m an integrated marketing executive with 20+ years of experience leading high-performing teams across brand, product, content and client marketing to drive measurable business growth. My strength lies in connecting the dots across disciplines—product management, sales, and marketing—to create unified go-to-market strategies that accelerate revenue and deepen customer engagement.I’ve led at the executive level in companies ranging from PE-backed growth companies to enterprises with $6B–$18B in revenue. I bring a unique blend of commercial acumen and creative storytelling, combining strategic positioning and messaging with full-funnel campaign execution across paid, owned, and earned channels.At the core, I’m a growth mindset leader and culture builder. I believe great marketing doesn’t just drive demand—it connects emotionally, builds belief, and fuels long-term business performance. My focus areas include:• Cross-functional GTM alignment (Marketing, Sales, Product)• Brand-to-demand marketing strategies• Positioning, messaging, and narrative development• Sales enablement and buyer engagement content• Campaign orchestration across digital, social, and ABM• Breakthrough program concepting and storytelling innovation• Employee experience and culture activation• AI-infused marketing workflowsI’m especially passionate about solving complex problems in the Technology, AI, Workforce, Data, MarTech, FinTech and revenue acceleration spaces. I welcome conversations with like-minded leaders, CMOs, CROs, and growth-focused companies who value marketing as a strategic growth driver. I produce a newsletter and podcast, “Marketing Growth Conversations” which I publish on LinkedIn, Spotify, and on my website: MikeFasciano.com.Core competencies:Strategy: positioning, GTM strategy, communications planning, market analysis, audience insights, segmentation, customer journey mapping, product marketing, content strategy, paid/owned/earned media, digital, social, B2B, B2C, B2E, budgetingBrand Storytelling: value proposition, messaging, sales enablement, ABM, analyst relations, creative development, content strategy, thought leadership, advertising, collateral, events, employee engagementActivation: campaign planning, product launches, agency partnership, demand generation, briefs, influencer marketing, SEO, email, pipeline management, performance analytics, optimizationTeam & Tools: team building, agile culture, AI for marketing, governance, Jasper, Marketo, Salesforce, Adobe Experience Manager, Workfront, Google Analytics, UpTempo

Experience

1. Head of Product Marketing

   Insperity

   Jul 2024 — Present · Brooklyn, NY, US

   Building Product Marketing and Customer Experience teams at Insperity-Developing customer and market insights, championing the voice of the customer-Positioning, Messaging, Narrative Design, Product Storytelling across all business units.

Education

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (MBA), Strategy, Brand Management, Leadership, Team Building

• Columbia University

  BA, Political Science, Media Studies

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration

• Terra.do

  Fellowship, Sustainability and Climate Solutions

• National Taiwan Normal University

  Mandarin

• Columbia University

  Bachelor of Arts, Political Science and Government

• MIT Sloan School of Management

  Certificate, Business Strategy for Artificial Intelligence

Skills

• Data Analysis
• Brand Development
• Digital Media
• Social Networking
• Direct Marketing
• Content Marketing
• Creative Direction
• Public Speaking
• Video Production
• Analytics
• Production Management
• Email Marketing
• Media Planning
• Web Analytics
• Integrated Marketing
• New Media
• Marketing Communications
• Facebook
• Mri
• Talent Strategy
• Storytelling
• Keynote
• Blogging
• Comscore
• Social Media
• Editing
• Management
• Mobile Marketing
• SEO
• Online Advertising
• Creative Strategy
• Advertising
• Marketing
• Online Marketing
• Strategy
• Final Cut Pro
• Video
• Interactive Marketing
• Strategic Partnerships
• Entrepreneurship