Michelle E. Farley
Content Writer | Copywriter | Digital Fundraising Specialist • Donor Campaigns • SEO Storytelling • Landing Pages & Appeals
- Role
- Staff Writer at Alliance For The Great Lakes
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Michelle E. Farley
I help mission-driven organizations turn their stories into generosity. With 15+…
Experience
Staff Writer
Jan 2021 — Present
Lead writer for multi-channel digital fundraising campaigns — Giving Tuesday, year-end, and special appeals — consistently meeting and exceeding revenue goals.Write and edit the quarterly Watermarks publication, deepening donor connection through compelling storytelling.Develop donor email campaigns that lift open and click-through rates while inspiring generosity and repeat giving.Craft landing page and donation form copy that removes barriers, increases conversions, and streamlines donor experience.Shape social media messaging that extends campaign voice and drives engagement across digital platforms.Write donor stories and case for support materials that make impact tangible and unforgettable.Establish campaign naming and messaging frameworks that unify language and elevate organizational brand presence.
Education
Cleveland State University
B.A, Creative Writing
2001 — 2005
Cuyahoga Community College
A.A, Liberal Studies
1999 — 2001
National University
M.F.A, Creative Writing
2007 — 2009
Skills
- Microsoft Office
- Adobe Creative Suite
- Writing
- Editing
- Quarkxpress
- Powerpoint
- Word
- Proofreading
- Photoshop
- Teaching
- Research
- Excel
- Critical Analysis
- Creative Writing
- Press Releases
- Newsletters
- Indesign
- Copy Editing
- Journalism
- Tutoring
- Blogging
- Social Media
- Event Planning
- Grant Writing
- Public Relations
- Copywriting
- English
- Administration
- Non-Profits
- Literature
- Fundraising
- Publishing
- Outlook
- Mac
- Social Networking
- Nonprofits
- Publications
- Casting
- Adobe Indesign
- Social Media Communications
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