Farhan Haider

Head of E- Commerce Performance Marketing Manager @Cougar

Responsibilities:\\\\n• Driving the sales performance of the e-commerce platform.\\\\n• Managing and executing promotional campaigns.\\\\n• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.\\\\n• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.\\\\n• Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.\\\\n• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in online store.\\\\n• Creating frameworks that transform social media sites into highly profitable platforms.\\\\n• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.\\\\n• Reviewing the security of checkout pages and payment procedures.\\\\n• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.\\\\n• Examining sales-related metrics to inform restocks.\\\\n• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.\\\\n• Research market in order to discover new trends and technologies in order to improve website performance.\\\\n• Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve Key Performance Indicators.\\\\n• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.\\\\n• Develop content calendar and oversee website uploads and landing pages development.\\\\n• Responsible for optimizations to navigation, collections, search, and homepage.\\\\n• Plan marketing calendar Determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc.\\\\n• Forecast demand and budget to support joint business planning with the customer identify logistical synergies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n