Meuy Johnson

About Meuy Johnson

I have over 10 years of experience in digital marketing and currently lead the digital marketing initiatives at Prysmian North America. My primary focus is on enhancing the region\'s online presence and driving its digital transformation.Digital Skills: My expertise includes CMS management (Drupal, WordPress, and Kentico), UX/UX principles, SEO strategy, web analytics (Google Analytics, Search Console, Hotjar), PPC, landing page, digital asset management, product information management, and email marketing.Marketing Skills: I possess strong skills in brand positioning, product marketing, brand communications, project management, content marketing, design, and copywriting.

Experience

1. Digital Communications Manager

   Prysmian

   Aug 2019 — Present · Highland Heights, KY, US

   Prysmian is a global cabling solutions provider leading the energy transition and digital transformation. Memberships:• Workstream Leader for Side by Side NA Diversity Hiring • Member of the Global Digital Partners Program • Sell-It Mentor • Member of the Microsoft 365 Copilot Adoption Program Responsibilities:• Web Marketing: As the product owner of the North American website, I am responsible for initiating and managing the redesign and development processes, which includes gathering business requirements and overseeing the launch. Additionally, I guide the web strategy, encompassing design and development projects, content creation and production, as well as site optimization.• Digital Marketing: I create and execute strategies for various digital channels, taking into account competitive intelligence, key product insights, and consumer feedback.• Content Marketing: I work with cross-functional teams to turn consumer insights into engaging marketing content that resonates with our target audience.• Digital Communications: I develop and manage a comprehensive set of marketing strategies for North America, including website, email, social media, and partner marketing, demonstrating my ability to effectively handle multiple responsibilities.• I was responsible for leading the implementation and management of the digital asset management system for North America.• Assist with the integration and implementation of Product Information Management (PIM) systems.

Education

• Maastricht University

  Master of Science, Public Policy & Human Development

• University of the Pacific

  Bachelor of Arts, Political Science