Marcel Rivera Baillargeon

Experience

1. Digital Marketing Manager

   PlanMember Financial Corporation

   Oct 2018 — Present · CA

   Build, optimize, and oversee the Marketing TechStack, integrating essential tools such as Marketo, Salesforce, ZoomInfo, LinkedIn Navigator, LinkedIn Ads, Zoom, ON24, Zapier, and Google products. Guide and coordinate cross-functional teams driving marketing initiatives targeting both B2B and D2C segments. Key Contributions:* Architect current marketing protocols, including the curation of campaign and nurture workflows, program development, and correlated performance measurement.* Build and amplify replicable business workflows to improve operational efficiency and impact.* Continuous refinement of our lead distribution strategy, ensuring the seamless flow of high-quality prospects to sales and improve conversion rates.* Spearhead the creation and management of a comprehensive marketing lead generation program.* Pioneered an approach to automate continuous reporting, augmenting the efficiency of tracking and analysis.* Provide support to the VP of Marketing by working with vendors, orchestrating marketing spend, and build projections.

Education

• Arizona State University, W. P. Carey School of Business

  Bachelor of Science (BS), Marketing

  1997 — 1999