Swapnil Tripathi
Growth Marketing Manager | 0→1 GTM & Scale | CAC↓55% | Built Full-Funnel Engines (Digital+CRM+Offline) | Scaled EV & EdTech Brands
- Role
- Growth Manager at AltMobility
- Location
- Gurugram, Haryana, India
About Swapnil Tripathi
✨ I’m Swapnil — a digital marketer who believes every scroll should spark a connection, and every campaign should drive results. Over the last few years, I’ve helped build social ecosystems and acquisition engines across sectors like edtech, fintech, lifestyle, IT, fitness, and affiliate-always asking: Is this moving the business forward? 🎯 My Sweet Spot: Content That Converts -Social-first funnels that grow audiences, drive intent, and fuel full-funnel performance. -Influencer and creator networks that cut turnaround time and scale reach organically. -PPC campaigns that reduce acquisition costs and optimize conversion at every stage. ⚙️ Operational Excellence -2-hour video TAT by streamlining production, vendor ops, and reviews. -Automated analytics dashboards to monitor performance, drop-offs & content ROI in real time. 🤝 Collaboration & Growth -Cross-functional work with product, content & sales teams to improve user journeys. -Events, creator-led programs & peer strategies that 3x’d lead quality and increased retention. 🚀 What I’m Looking For? I thrive in teams where performance meets storytelling-where speed, scale, and strategy come together to build something meaningful. If you're building a brand or an agency, and need a digital marketer who gets execution and outcomes, let's connect. 💬 Challenges I love solving: “How do we make content more scalable, acquisition more cost-effective, and execution faster?” Let’s find the METHOD TO THE MADNESS.
Experience
Growth Manager
AltMobility
May 2025 — Present · Delhi, India
Growth & GTM leader with end-to-end ownership of 0→1 brand launch and 1→10 scale for Grevol (EV), across performance, brand, CRM, and offline distribution. Built a full-stack acquisition+conversion engine (Meta, YouTube, CRM, dealer network), scaling to 639+ conversions in 6 months and driving up to 68% revenue via digital-led funnels. Delivered 55% CAC reduction in 60 days, combining funnel redesign, audience segmentation, and offline-online alignment. Unlocked further efficiency to ₹4.8K CAC via lifecycle automation (WhatsApp CRM). Operated at scale with ₹1.5Cr+ quarterly spends, using granular attribution and rapid experimentation to optimize channel mix and drive consistent efficiency gains. Bridged growth+operations, improving lead-to-contact by 50% through tighter integration of marketing, sales, and on-ground conversion systems. Built organic growth loops via content, social, and PR, driving earned media and compounding demand beyond paid channels. Additionally owned B2B growth charter at ALT Mobility, driving organic acquisition and key client relationships across fleet partners. Blending enterprise sales thinking with performance marketing. Now leading city-wise expansion, building scalable GTM playbooks across new markets with a strong focus on distribution, local insights, and channel efficiency.
Sr. Program Manager-Social Media
Collegedunia
Mar 2024 — Apr 2026
Over the past three years at Collegedunia, a leading ed-tech platform, I led the end-to-end social media and digital marketing strategy across its core brand and over 10 subsidiaries. I was instrumental in driving a 300% growth in social media following and 2.5x improvement in engagement, while contributing significantly to top-of-funnel growth through Meta Reels (100M+ views), Google Display, and YouTube campaigns, which collectively boosted brand awareness by 35% and improved ROAS by 4% YoY. I launched and scaled dedicated YouTube channels for the Study Abroad and Domestic verticals, growing them to over 150,000 subscribers and 10 million+ views, while improving in-house production and vendor tie-ups. Spearheading strategy & execution of high-performing PPC campaigns that led to a 70% drop in CPL and increased conversion rates, my organic strategies further drove a 4–6% uptick in conversions. Additionally, I led influencer campaigns (30+ total), ran peer-led ambassador programs across 50+ campuses, and activated a freelance creator network to support fast content turnaround, resulting in 10K+ leads and a 40% improvement in production efficiency. I also produced 5000+ creatives, orchestrated 20+ high-impact events, and collaborated cross-functionally to deliver features like College Predictors and Student Reviews, contributing to higher retention and better lead quality. My efforts in stakeholder alignment and performance benchmarking delivered a 20% uplift in campaign effectiveness.
Senior Social Media Specialist
Collegedunia
Mar 2022 — Apr 2026 · Gurugram, Haryana, India
Social Media Executive
Collegedunia
Jul 2021 — Apr 2026 · Gurugram, Haryana, India
Responsible for community building across all social media platforms.
Administrative Assistant
India Expo Mart & Centre
Jan 2020 — Mar 2020 · Noida, Uttar Pradesh, India
- Worked as the temporary assistant for the Admin Advisor of IEML. - Assisted in managing the office of Admin Advisor, General Manager of the organization. - Helped maintain seamless communication between other departments of the company as well as with the local government bodies of the area. - Assisted the office of Admin Advisor in large scale events like THE AUTO EXPO SHOW 2020, ELECRAMA 2020 and few others. - Managing foreign as well as domestic delegates coming in for the events.
Marketing Intern
Fashion Herald
Jun 2019 — Jul 2019 · Lucknow Area, India
Fashion Herald was trying to penetrate Lucknow's market with their newly founded segment of PR management for businesses running in and around the industry of 'FASHION AND LIFESTYLE'. This subsidiary company went by the name of 'YouCon Digital'. - Singlehandedly helped them grow within their target group. -Developed and converted significant leads for the company. - Managed Client accounts. - Helped identify KPI(s) of the company in order to build an efficient Brand Strategy.
Business Development Manager
Lucknow Entrepreneurship And Development Services (LEADS)
Sep 2017 — Aug 2018 · Lucknow Area, India
- Helped build a core team for the company. - Acquiring new clients and worked as a bridge for both parties. - Assisted in curating a series of workshops and successfully executing it during my tenure of work. - Managed social media platforms of the company and curated engaging content. - Spearheaded operations and assisted in client service.
Intern
Daryl Technologies
May 2017 — Jun 2017 · Lucknow Area, India
It is a software development company. My work role largely revolved around client service. I used to gather customer feedback and keep them updated with new offers.
Education
Amity university, Lucknow
Bachelor of Business Administration - BBA · Business Administration and Management, General
2015 — 2018
G.L. Bajaj Greater Noida
Master of Business Administration - MBA · Marketing
2018 — 2020
Acterm- India Exposition Mart Limited
PG Diploma · Event Management
2018 — 2019
Skills
- Customer Service
- Management
- Microsoft Excel
- Leadership
- Email Marketing
- Pay Per Click (PPC)
- Networking
- Marketing
- Social Media Analytics
- YouTube Marketing
- Social Media Marketing
- Video Production
- Microsoft Word
- Microsoft PowerPoint
- Public Speaking
- Sales
- Working Knowledge of French Language
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