Kim Messerschmitt

About Kim Messerschmitt

Expert in the strategy and development of integrated marketing programs to competitively…

Experience

1. Senior Marketing Director, Campaigns and Lead Generation

   KPMG US

   Aug 2019 — Present

   Lead annual marketing strategy and planning for a portfolio of US Advisory services. Define value propositions and messaging for target segments and services. Develop and execute go-to-market approach to drive marketing qualified lead generation via content syndication programs, SEO, digital advertising and marketing campaigns. Design sales nurture campaigns, including asset / content creation. Collaborate closely with field marketing to execute nationally planned marketing initiatives within…

Education

• Oklahoma State University

  B.S.B.A., Management Science

  1982 — 1985

Skills

• Analytics
• Strategy
• Account Marketing
• Lead Generation
• Consulting
• B2b
• Proposal Writing
• Analyst Relations
• Demand Generation
• Marketing Communications
• Business Strategy
• Multi-Channel Marketing
• Business Alliances
• Positioning
• B2b Marketing
• Global Marketing
• Product Marketing
• Segmentation
• Cross-Functional Team Leadership
• Thought Leadership
• Messaging
• Marketing Management
• Marketing Strategy
• Market Planning
• Enterprise Software
• Digital Marketing
• Corporate Communications
• Leadership
• Public Relations
• Project Management
• Go-to-Market Strategy
• Budgets
• Management
• Brand Development
• Internal Communications
• Competitive Analysis
• Outsourcing
• Management Consulting
• Marketing
• Advertising