Melissa Sherman

About Melissa Sherman

Business & Brand Makeover Specialist | Turning Ideas Into Scalable, Beautiful BrandsReinvent, refresh, and stand out. With over 10 years of experience across marketing, leadership, and digital media, I bring both strategic insight and creative vision to every project.My career has spanned hands-on leadership in hospitality and operations—where I managed teams, elevated customer engagement, and delivered high-quality experiences—as well as directing digital marketing and brand development initiatives. This dual background gives me a rare perspective: I understand both the day-to-day realities of running a business and the strategic moves needed to position a brand for long-term success.What I love most is guiding companies through brand makeovers or launching new marketing endeavors. I see the big picture of what a business could be—then shape the branding, content, and digital presence to match. From building websites and designing campaigns to refreshing identities and advising on growth strategy, my work blends consulting with creative direction to transform how companies look, feel, and connect with their audiences.Specialties include:Brand Reinvention & Makeovers – transforming outdated branding into modern, cohesive identitiesCreative Strategy & Business Consulting – aligning visuals, messaging, and growth goalsContent Development & Website Design – crafting digital presences that attract and engageLeadership & Client Guidance – partnering with business owners to bring big ideas to lifeI thrive in roles where imagination and strategy intersect—helping businesses not only look better, but operate smarter and scale stronger.

Experience

1. Marketing Director

   Flagsticks Bar And Grill

   Apr 2023 — Present · Port Orange, FL, US

   Management & Leadership: Oversee staff, restaurant operations, and banquet room for a prominent golf course restaurant, ensuring smooth daily functions.• Customer Engagement & Service: Deliver exceptional customer service and engage with patrons during events, fostering positive relationships.• Marketing & Event Coordination: Drive marketing efforts, develop social media strategies, and coordinate diverse events, including golf tournaments and special functions.• Budget Control & Cost Efficiency: Manage budgets, control costs, and maximize profitability, achieving a harmonious balance between quality and financial performance.• Quality Assurance: Maintain high food and service standards, ensuring customer satisfaction and promptly addressing any concerns.

Education

• Southern Illinois University Edwardsville

  Master of Science - MS, Mass Communication/Media Studies

  2015 — 2016

• Southern Illinois University Edwardsville

  B.S., Mass Communications, Advertising, Marketing, Speech Communications, Public Relations

  2005 — 2011

Skills

• Marketing
• Adobe Creative Suite
• Customer Service
• Photoshop
• Graphic Design
• Copywriting
• Online Advertising
• Event Planning
• Selling
• Public Speaking
• Social Media
• Editing
• Advertising
• Indesign
• Integrated Marketing
• Innovative Problem Solver
• Layout
• Public Relations
• Social Media Relations
• Social Media Marketing
• Marketing Communications
• Facebook
• Organizational Effectiveness
• Lightroom
• Dreamweaver
• Critical Thinking
• Microsoft Office
• Sales
• Press Releases
• Digital Media
• Blogging
• Social Networking
• Leadership
• Digital Photography
• Written Skills