Meryem Berrada
- Role
- Campaign Manager at Unified
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Meryem Berrada
Experienced Team Leas at Unified, iHeartMedia. MBA graduate from Binghamton University’s…
Experience
Campaign Manager
Mar 2022 — Present
Own and execute digital media campaigns across programmatic DSPs as well as many social platforms and connected TV - Analyze 1st and 3rd party data to optimize ad delivery and achieve clients’ CPA goals - Utilize the Unified Platform and internal tools to maximize efficiencies and minimize risk - Test and implement click and impression tags, VAST tags, HTML, and publisher pixels - Work with internal stakeholders from the business operations, data science, and product teams to recommend enhancements for the Unified Platform and our order management workflow - Serve as a guide for new and junior team members by providing 1-1 mentorship and leading team-wide trainings
Education
Binghamton University
Bachelor of Science - BS, Financial economics
2016 — 2020
Istituto Lorenzo de' Medici
Art history
2019 — 2019
Binghamton University School of Management
Master of Business Administration - MBA
2020 — 2021
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