Meryem Abou El Bal
Client Partner @Valtech
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WORK HISTORY
Client Partner @Valtech
Focus in Retail & CPGAs a Client Partner, I lead strategic relationships with top-tier clients, guiding them through large-scale digital transformation and innovation programs.My role sits at the crossroads of strategy, business growth, and delivery excellence - ensuring every engagement drives measurable impact for both the client and the agency.I oversee multi-disciplinary teams across design, technology, data, and marketing, helping organizations embrace composable architectures, omnichannel experiences, and customer-centric innovation.Beyond managing accounts, I act as a trusted advisor - aligning business objectives with creative and technical execution, nurturing long-term partnerships built on trust, results, and collaboration.
EDUCATION
Lycée Lyautey au Maroc
High School
European-University Viadrina
Business Administration
NEOMA Business School
Master's degree, Marketing & IT
SKILLS
ABOUT MERYEM ABOU EL BAL
I’m a Client Partner at Valtech, helping Retail & CPG brands lead bold digital transformations — blending strategy, data, AI, and customer experience into real, measurable impact.I’ve spent over a decade navigating complex digital ecosystems, scaling composable architectures, and building strong partnerships that last.What drives me? Making strategy simple. Turning big ideas into action. Creating value for both people and businesses.Let’s connect if you’re into human-first innovation, smart growth, or just great conversations about the future of commerce.
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