Merwad Abdallah
Senior Manager, Experience Design @TD
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WORK HISTORY
Senior Manager, Experience Design @TD
Toronto, ON, CA
Lead UX strategy and delivery for TD Insurance digital experiences across mobile and web, ensuring solutions meet customer needs, accessibility standards, and business performance targets.Partner with product, technology, and operations leaders to align roadmaps, priorities, and delivery across cross-functional teams.Coach and develop designers while strengthening design quality, delivery predictability, and stakeholder confidence.
EDUCATION
OCAD University
MDes Strategic Foresight and Innovation
American University of Beirut
BGD, Graphic Design
The Wharton School
Executive Education Certificate, Business
SKILLS
ABOUT MERWAD ABDALLAH
I’m an Experience Design leader who builds the conditions for great design to scale: clear strategy, strong teams, and delivery systems that work.Over 20+ years, I’ve led design across agency, education, communications, marketing, and financial services. Today, I partner with business and technology leaders to shape experience roadmaps, strengthen cross-LOB alignment, and deliver end-to-end experiences across service and digital channels.My focus areas- Experience strategy & service design (journeys, blueprints, behavioural design)- UX delivery at enterprise scale (mobile + web, onboarding, accessibility)- Design operating models (standards, templates, governance, rituals)- Team leadership & capability building (coaching, hiring, communities of practice)I hold an MDes in Strategic Foresight & Innovation and was awarded 1st place in the 2018 Graduate Group Award (Association of Professional Futurists).
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