Merve Arkci

Senior Account Strategist Google Ads Tp @Google

Toronto, ON, CA

Managed a portfolio of 100+ SMB clients across industries such as retail, automotive, finance, and healthcare, contributing to ~$3M in quarterly revenue.• Partnered with Google Premier Partners in the U.S.(e.g, Capacity Interactive, Local Web Leads, Blackbird PPC, Clickmakers LLC) to deliver strategic planning across Search, Display, YouTube, Retirement Homes, Vehicle Ads, Demand Gen, and Performance Max campaigns.• Spearheaded campaign setup and management, ensuring seamless implementation and timely reporting, resulting in improved performance and client satisfaction.• Led in-depth analysis of first-party and Google internal data (e.g, Vertical Trend Reports, Insight Finder) to improve ROAS by 20–30% and reduce cost per conversion.• Delivered customized training for agency clients on Google Marketing Platforms, campaign strategies, and troubleshooting.• Set up advanced conversion tracking through Google Tag Manager, boosting conversions by 5–7%.• Mentored 10+ new hires and led multiple pods, cultivating a high-performing, collaborative team environment.• Recognized with internal awards for performance: o Highest Max Out Companies, Highest UCP, Highest Broad Match Wins, Highest Budget Wins, Highest UAA Jump• Received a Certificate of Recognition (Dec 2023).