Mert Gencler
Senior Digital Marketer @Routable
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WORK HISTORY
Senior Digital Marketer @Routable
New York, NY, US
EDUCATION
Alma Mater Studiorum – Università di Bologna
Master's degree Exchange Student, Business and Administration/Service Management
Istanbul Bilgi University
Master's degree, Marketing Communications
Koç University
Bachelor's degree, Business and Administration
ABOUT MERT GENCLER
With over 8 years of proven expertise in B2B demand generation marketing, I have successfully driven results for B2B tech companies. My experience across various marketing roles has empowered me to execute and orchestrate the full marketing funnel. From strategic ideation to campaign execution, I excel in analyzing, reporting, and optimizing the multi-channel campaign, delivering measurable impact and driving business growth.My expertise in B2B marketing channels includes email, social ads (META and LinkedIn), organic social, influencer marketing, publisher partnerships, occasional outdoor activities, webinars, and co-marketing initiatives.
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