Mert Dikmen
Software Engineer
- Role
- Senior Staff Software Engineer at Google
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Staff Software Engineer
Sep 2017 — Present · Mountain View, CA, US
I currently lead the team for direct response ads optimization in YouTube Ads. We make sure performance campaigns meet or exceed the criteria set by our advertising Until November 2023, I lead the Data-Driven Attribution (DDA) team within Google Ads. We leveraged machine learning to identify the causal impact of ads on conversions, thereby enhancing ad relevance for users and maximizing ROI for advertisers. Learn about our work here: https://arxiv.org/abs/20•••••32
Education
University of Illinois at Urbana-Champaign
Doctor of Philosophy (Ph.D.)
2005 — 2011
University of Illinois at Urbana-Champaign
Bachelor of Science
2001 — 2005
Deutsche Schule Istanbul
High School Degree
1993 — 2001
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