Mert Damlapinar

About Mert Damlapinar

I was 14 years old when I read Voltaire\'s Candide for the first time, it struck me then and shaped my thoughts about always staying optimistic while planning and executing with realism, championing action over overthinking. It’s also easy to get caught up in things outside our control. When we think about what other people are doing, we lose sight of how to improve our situation. We\'d better tend to our own garden instead. What others are saying: “Mert is a dynamic digital and eCommerce leader, excelling in the CPG and FMCG sectors. His expertise is driving transformative digital commerce initiatives, focusing on retail media performance optimization and measurement,digital shelf excellence,artificial intelligence solutions supporting eCommerce growth, and leveraging analytics for actionable insights. With 17+ years leading global digital commerce teams, digital transformations, I specialize in managing ecommerce P&L, building scalable AI/ML data products—like digital commerce analytics engines, loyalty wallets, and shoppable media solutions—built on Python, R, cloud AI, no‑code platforms, and ML Ops pipelines. At L’Oréal, Mondelez, and EPAM, I launched analytics platforms covering omnichannel retailers to optimize performance, loyalty, pricing, and digital media ROI. I’ve led product teams through the full AI/ML lifecycle, encompassing data engineering, model building, deployment, monitoring, and delivering quantifiable ROI—resulting in measurable impacts, including $26M in incremental revenue and a 46% eCommerce CAGR in LATAM. I thrive at the intersection of eCommerce, AI, and digital capabilities managing multi-million-dollar P & Ls, building high-performing teams, and scaling data‑driven solutions across the U.S, EMEA, and LATAM. Technical Foundation- MSc in Applied Business Analytics (Boston University)- Post-grad Executive program in Machine Learning, Applied Data Science (Python/R), No Code AI / ML (in progress)(Massachusetts Institute of Technology)- Machine Learning (ML Ops) Specialization in Agentic Models Recognized as- 3× LinkedIn Top Voice in eCommerce- Member of AI Retail Expert 2025, Retail Rethink Experts 2024, 2025, “Who’s Who in eCommerce” 2020 - Advisory board member: Digital Shelf Institute, CGT/RIS, MIT Technology Review Global Insights Panel - Best‑selling author: Analytics of Life and Agile Analytics for Start‑Ups - International keynote speaker sharing AI‑driven CPG tech strategies My wife and I share our home in Manhattan with an Italian Greyhound, a Lionhead Rabbit, and a lifetime collection of books.

Experience

1. Chief Growth Officer

   Ecommert

   Jun 2024 — Present · New York, NY, US

   Research & insights on digital commerce, artificial intelligence, retail media, and digital shelf, resulting in actionable insights and powerful analytics.

Education

• Boston University

  MS, Magna Cum Laude

  2017 — 2019

• Hacettepe University

  Bachelor of Science

• Massachusetts Institute of Technology

  Executive Management Program

  2020 — 2022

Skills

• Market Research
• Export
• Creative Strategy
• Microsoft Excel
• Fmcg
• Leadership
• Salesforce
• Management
• Private Label
• B2b Marketing Strategy
• Entrepreneurship
• Consumer Products
• International Sales
• Product Marketing
• Sales Presentations
• Consumer Behaviour
• Microsoft Powerpoint
• Sales Operations
• Cpg
• Customer Service
• Marketing Management
• Strategy
• E-Commerce
• Marketing
• Business Development
• Product Management
• Microsoft Office
• Sales
• Online Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Strategy
• Medical Devices
• Biotechnology
• Tableau
• Power Bi
• Account Management
• Training & Development
• Strategic Partnerships