Merryn Oconnor
Communications Specialist - Brand and Campaigns @Cadent
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WORK HISTORY
Communications Specialist - Brand and Campaigns @Cadent
Coventry, GB
Communications lead on all our customer vulnerability and carbon monoxide communications delivering impactful and measurable communications, sharing key messages that are engaging, inclusive and accessible.Looking at how we can elevate our social impact ‘Force for Good’ and delivering industry leading communications and campaigns via effective and intelligent use of channels and technologies, driving an improved customer experience. Lead a collaborative Gas Distribution Network comms group bringing together colleagues from across the industry to share best practice.Marketing Planning - worked with key stakeholders to understand customer and market requirements to create a programme of activity linked to our VCMA projects to demonstrate the work we are doing to support our customers in vulnerable situationsCampaign Management - planned and delivered mass awareness and targeted marketing campaigns to communicate key messages on our safeguarding services and carbon monoxide awareness to drive engagement and deliver a measurable social return on investment.Brand Management – educating colleagues on brand reputation and ensure the brand is presented in line with guidelines. Event Management- organisation of corporate events and supported attendance at exhibitions to promote key product and services, raise brand awareness and generate sales leads.Internal Communications - created engaging internal communications to ensure colleagues are aware of our safeguarding services and how we are working to support our customers in vulnerable situations.Crisis management – support on co-ordinating robust responses for incident/crisis communications ensuring customers are updated on the situation and the work being undertaken to resolve the incident.People Management – managed and mentored our Communications Advisor.
EDUCATION
University of Portsmouth
HND in Business and Finance, Business and Finance
CIM | The Chartered Institute of Marketing
CIM Professional Diploma in Marketing, Marketing
Chichester College
BTEC National Diploma in Business and Finance, A Level Business Studies and Accounting
University of Staffordshire
BA Hons, Business Studies
SKILLS
ABOUT MERRYN OCONNOR
I am a highly efficient, innovative all round Marketing Manager with a real passion for all things marketing. I have extensive experience, in both the B2B and B2C sectors, of supporting corporate objectives by developing and defining marketing strategy and plans. I have a proven track record in executing targeted marketing campaigns that deliver results. Happy working in a hands-on growth orientated work environment, I possess the ability to ensure that brand messages and communications are understood and implemented effectively whilst delivering a return on investment. I am an excellent communicator and leader who places an emphasis on utilising the strengths of colleagues and encouraging the use of forward thinking ideas driven by business needs, sales targets and creating innovative marketing solutions.I am skilled at collaborating with multiple stakeholders and analysing market trends and customer needs to determine objectives in order to develop and manage highly-effective targeted marketing campaigns. My campaigns are designed to support key sales, marketing and engagement objectives and align with business priorities, and often work to tight deadlines and budget. I am forward thinking in my approach and enjoy trying new ideas and technologies to engage with audiences. I thrive when a marketing campaign is successful and delivers results.I have worked across a variety of industries, including education, energy and utilities and business services, where I have demonstrated the ability to hit the ground running and get up to speed very quickly, enabling me to get on with the job in hand. I believe that the skills and experiences gained from my employment to date provided me with a good strategic appreciation and the ability to combine analytical thinking with strong commercial awareness to seek out opportunities and build and implement successful innovative marketing campaigns.
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