Merrill Poepping

About Merrill Poepping

Combined 5+ years of client and agency experience across a variety of industries, including retail, tech, real estate, and non-profit, most recently with Rails Clothing and Kendra Scott Inc. Full-service paid digital campaign creation and optimization, brand/social media marketing, agency management, creative project management, email and SMS marketing management, SEO projects, content editing, and client relations. Leverage Meta, Klaviyo, Attentive, Google Analytics, Google AdWords, and other available data to assess the performance of marketing tactics. Cross-functional project management experience across Asana and Basecamp. Results-oriented with a focus on optimizing reach and marketing spend.

Experience

1. Senior Digital Channel Marketer

   Whole Foods Market

   Apr 2024 — Present · Austin, TX, US

   Channel lead for cross-functional partnerships with creative, copy, product, technology, legal, and analytics to help continuously improve and automate campaigns to support multiple lines of business. • Manage and deploy reporting dashboards and data pivots giving all stakeholders a timelier view at digital marketing campaign performance. • Manage end-to-end email campaign production and execution, including campaign set up, list segmentation, deployment and reporting. • Identify opportunity and develop email contact strategy for new, existing and inactive users that increase emailable base. • Develops email strategies to improve overall channel performance, including creative optimization, A/B split testing, and developing automated and triggered campaigns.• Use a test and learn approach to optimize program effectiveness, leverage reporting and analytics to analyze campaign performance and track campaign KPI’s.• Leads go-to-market acquisition and retention digital channel marketing strategies. • Follows and implements current and informed on industry trends, new offerings and interactive technologies across email marketing strategies. • Builds working relationships with supported functional stakeholders.

Education

• CIEE Council on International Educational Exchange

  Communication and Media Studies, Political Science

  2017 — 2018

• Western Washington University

  Communications Major & Political Science minor

  2016 — 2018

• Shoreline Community College

  Associate of Arts (AA), Communications

  2014