Merridew Dew Smith
Lead, B2b Marketing @Mistplay
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WORK HISTORY
Lead, B2b Marketing @Mistplay
The Mistplay brand has gone through significant evolution in the last few years, and I help lead the charge in bringing that evolution front and centre on the industry stage for advertisers and publishers alike. In my role as Lead of B2B Marketing, I guide strategy and execution across a few key pillars- Demand gen & campaigns: Developing multi-channel campaigns that drive qualified pipeline and strengthen Mistplay’s position in the rewarded space- Channel & content strategy: Leading the planning, execution, and promotional momentum of industry reports, thought leadership, product launches, and other brand moments that support awareness through conversion- Brand & web presence: Owning the evolution of Mistplay’s B2B brand as experienced through our website, driving SEO, UX, messaging, and conversion optimization- Performance & optimization: Defining KPIs, tracking performance, and continuously improving our programs through testing and data-driven iteration- Team leadership & processes: Supporting team growth while building scalable systems, templates, and workflows that improve how we operate.
EDUCATION
Product Marketing Alliance
Product Marketing
University of Saskatchewan
English, Interactive Systems Design
SKILLS
ABOUT MERRIDEW DEW SMITH
I cultivate content gardens into industry resources and lead-generation machines on an endless hunt for growth. Creative campaign and content strategy is my forte, and I love building provocative narratives around data and technical concepts. My foundation of content strategy and creation is supplemented with a dabbling in graphic design and SEO, and I am always looking for new ways to stretch my creative muscles. I speak fluent digital, communicating through cyberspace with case studies, blogs, emails, guides, websites, and more.What story can I tell for you today?
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