Merlin Penny

Data Science & Engineering Lead @Phiture

Growing and managing a diverse team of 22 Software Developers and Analysts -Leading AI Labs, an initiative focused on integrating AI into our core services, driving innovation, and positioning Phiture as an AI-first agency -Growing products that enable clients to boost app ranks and presence on all leading mobile app stores, A/B test their product pages, campaign automation, and measure the impact -Made the company fully cloud-native and established a culture of enabling Analysts to be able to do Engineering tasks (fetch data with APIs, run cloud functions, etc.)-Leading Strategic Research Projects (e.g, causal methodologies to measure the impact of Marketing Efforts, Analysis on user journeys, churn reasons, likelihood to auto-renew, propensity to churn, targets predictions, campaign automation, competitor detection & analysis, organic uplift & cannibalization, Media Mix Modeling, creative hits reporting, ROI estimation, growth modeling)-Developing career roadmaps in order for Analysts to be able to switch to R&D Engineering -Established strong relationships with clients\' Analytics teams and conducted onsite workshops