Merlin Jacob
Principal, Business Operations @Workday
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WORK HISTORY
Principal, Business Operations @Workday
EDUCATION
Indian Institute of Management Ahmedabad
RMP, Retail Management
Bangalore University
B.Com, Commerce
National Institute of Information Technology
Dip. Network Computing, C++, VC++, Java, VB++, Sybase, SQL, HTML
University of Wollongong in Dubai
Master of Business Administration - MBA, International Business
Shaw Academy
Advanced Diploma in Digital Marketing, Digital Marketing, SEO, PPC and eCommerce implementation.
Shaw Academy
Diploma in Digital Marketing, Digital Marketing & Strategy, Affiliate Marketing, SEO, ORM, PPC, Email Marketing, SMM, eCommerce
SKILLS
ABOUT MERLIN JACOB
Transformational Strategy Leader | Revenue Growth | GTM & Customer Success ExcellenceSenior leader with a track record of driving scalable revenue growth, optimizing GTM strategies, and enhancing customer experience at scale. I partner with executive teams to champion cross-functional priorities and alignment, maximize value delivery, and accelerate business transformation.Core Expertise: Revenue Growth & Profitability – Aligning strategy with execution to drive business outcomes. Scalable GTM & Operational Efficiency – Designing repeatable frameworks that scale across global markets. Data-Driven Decision Making – Utilizing insights to prioritize, optimize, and execute with precision.How I Drive Business Impact: Aligning Strategy with Execution – Ensuring market-driven, customer-centric approaches to growth. Operational & GTM Excellence – Breaking silos, driving efficiencies, and optimizing revenue streams. Customer & Market Focused Innovation – Bridging vision with reality to enhance customer lifetime value. I thrive in high-impact leadership roles where I can align teams, optimize execution, and fuel long-term business success.
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