Merlin Mathew
Digital Marketing Specialist at BPM | Social media consultant | Digital marketing freelancer | SEO trainee | Facebook marketing | LinkedIn Marketing | Google ads | Google My Business services |
- Role
- Digital Marketing Specialist at BPM LLP
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Merlin Mathew
Experienced Social Media Manager with a demonstrated history of working in the…
Experience
Digital Marketing Specialist
Jul 2024 — Present · Bengaluru, IN
Roles & Responsibilities- Lead continuous development and optimization of the BPM LLP website, enhancing user experience and functionality, and ensuring alignment with industry trends- Conduct regular website audits and utilize tools such as Google Analytics and SEMrush to optimize performance and SEO effectiveness- Generate actionable insights from website analytics to drive strategic decision-making and continuous improvement initiatives- Manage the relationship with the website vendor, ensuring clear communication, timely project delivery, and adherence to budgetary constraints- Execute and manage multi-channel marketing campaigns within HubSpot, including email marketing and content marketing initiatives- Create, send, and track email marketing campaigns, optimizing for open rates, click-through rates, and conversions- Utilize HubSpot\'s automation features to streamline marketing processes and nurture leads through targeted workflows- Monitor and optimize campaign performance metrics using HubSpot\'s reporting and analytics tools- Create and optimize landing pages, forms, and CTAs within HubSpot, improving lead generation and conversion rates.
Education
Pandit Deendayal Energy University
Bachelor's in mass communication, Mass Communication/Media Studies
2015 — 2019
MICA | The School of Ideas
Advanced marketing and communication , Digital Marketing
Digital Sandip Academy
Masters in Digital Marketing , Digital Marketing
Mount Carmel High School Ahmedabad
Commerce
2014 — 2015
BrandVeda Digital Marketing Institute
Digital Marketing , Digital Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.