Merin Coutts
Certified Scaling up Coach @Mcsquared Coaching
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WORK HISTORY
Certified Scaling up Coach @Mcsquared Coaching
CA
As a Certified Scaling Up Coach, I help mission-driven companies unlock growth, alignment, and enterprise value. I work with CEOs and leadership teams to implement the Scaling Up framework—bringing structure, focus, and accountability to four essential areas: People, Strategy, Execution, and Cash.Through strategic coaching and facilitated execution, I help teams:• Gain clarity on priorities and KPIs• Align departments with a shared vision and goals• Build leadership bench strength and operational systems• Create scalable strategies that drive measurable growthMy approach blends practical tools from the Scaling Up methodology (including Scaling Up to Finish Strong) and Value-Builder framework, with real-world business coaching experience. The result: sustainable growth, empowered teams, and founders who can scale with confidence and prepare for succession with clarity.Let’s MULTIPLY WHAT MATTERS and build companies that thrive—with purpose, profit, and people aligned.
EDUCATION
Value Builder
Certified Value Builder
University of Saskatchewan
B. Comm, Marketing & General Business
The Society of Management Accountants
CMA designation
Scaling Up Coaches
Certified Scaling Up Coach
Chartered Professional Accountants of Canada (CPA Canada)
CPA
The Directors College
C. Dir, Governance & Strategic Planning
SKILLS
ABOUT MERIN COUTTS
Are you a founder seeking GROWTH, strategic insight and succession readiness?I help owners and leadership teams who are serious about scaling and want experienced help to achieve BIG goals. Think of it like a personal trainer for businesses. There are so many resources out there, that finding the right path forward can be confusing. Some leaders prefer to get it right the first time and want someone who has been there to guide them, so they grow predictably and profitably. I’m often the CEO’s confidant, facilitate more productive executive team planning meetings, and introduce a series of tools designed specifically for companies going to the next level. The MC2 methodology follows Scaling Up and Value Builder (with some EOS concepts) to ensure the right processes drive the desired results; ultimately driving financial growth and business value, which is especially important if you have a desire to go through an acquisition process.My best clients are growth-minded mission-driven leaders who want experienced guidance, proven tools, and methodology to help themselves, their teams, and their businesses achieve higher profit, and organized growth without drama. Visit us at to learn more. Get a FREE Business Health Assessment - a valuable tool to identify areas for improvement and take your business to the next level. Learn how you are performing relative to others in your industry and understand where to focus your efforts. FREE BUSINESS HEALTH ASSESSMENT:https://score.valuebuildersystem.com/merin-coutts-management-consulting/merin-couttsNot sure where to start, let’s connect over a virtual coffee https://calendly.com/merincoutts/30min
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