Meridith Sanford Barnes
Transformational Customer Leader | Loyalty Architect | Experience Designer | Team Builder
- Role
- Director of Customer Onboarding at AvidXchange, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Meridith Sanford Barnes
Experienced senior leader with nearly 20 years of success driving customer retention, revenue growth, and operational transformation across fast-paced B2B and retail environments. I specialize in aligning teams and strategies to unlock measurable outcomes and improve customer lifetime value, operational efficiency, and organizational engagement.I thrive at the intersection of creativity and strategy, using innovation, empathy, and data to build scalable programs and experiences that matter for customers and employees alike.A self-proclaimed retail and leadership nerd, I’m energized by fun, collaborative cultures where smart, curious people are passionate about driving real results. Whether shaping onboarding journeys or reimagining post-sale success, I lead with a strong bias toward action, inclusion, and impact.
Experience
Director of Customer Onboarding
Sep 2025 — Present
Education
Clemson University
- BS in Design (College of Architecture)
1996 — 2002
Wilbur O. and Ann Powers College of Business at Clemson University
Masters, Graphic Communications
2000 — 2002
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