M. Eric Anderson
Sales, GM and Marketing results driven executive with 25+ years of leadership within the wireless/tech industry-Board & Advisory Executive/Operations & GTM Leadership/Telecom, 5G, IoT/Channels, Partnerships & Ecosystems
- Role
- Senior Vice President at Crosscall
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About M. Eric Anderson
M. Eric AndersonExecutive VP & General Manager m••••••••@outlook.comExperienceEric Anderson has more than 25 successful and rewarding years as an Executive Leader, spanning multiple functional areas in sales, marketing, operations and business development. The same drive and energy that brought Eric to the brink of an NFL career as a wide receiver has fueled Eric’s success in the corporate world. The leadership and team building skills Eric developed as a top athlete has helped him bring winning attitudes and success overcoming complicated challenges.Industry ChallengeWith any organization there are enormous challenges created from competitive brands in the areas of product awareness, pricing demands, channel and distribution complications as well as manufacturing and cost management pressures. What are the strategies that will fortify your ability to not only compete within the global market place, but also grow with it?ReputationEric Anderson has formed a career thriving on creating solutions to these challenges. His keen understanding of each individual market segment and years of problem solving has allowed him to tackle these issues to drive successful strategies throughout his career. He is known for understanding the competitive landscape and strategically planning best practices to support customer needs and requirements.
Experience
Senior Vice President
May 2026 — Present · US
Crosscall, creator of durable mobile phones, offers waterproof, rugged mobiles and smartphones with long battery life. The company was founded in 2009 by Cyril Vidal to meet specific uses and needs he himself faced, for which no specific equipment existed. The brand designs models perfectly suited to the harsh and unpredictable environments encountered by athletes and field professionals (water, rain, wind, humidity, dust, shocks.); as well as a range of high-performance accessories. With over 4.5 million units sold, a turnover of €114 M, and already more than points of sale, the French company, based in Aix-en-Provence, continues its growth through the upgrading of its mobiles, increasingly recognized for their quality and originality both in France and internationally.
Skills
- Mobile Devices
- Team Leadership
- Mergers & Acquisitions
- Cdma
- New Business Development
- Management
- Team Building
- Customer Retention
- Executive Management
- Business Planning
- Operations Management
- Salesforce.com
- Forecasting
- Sales
- Product Lifecycle Management
- Strategic Planning
- Integration
- Mobile Applications
- Negotiation
- Marketing Management
- International Sales
- Wireless
- Vendor Management
- Business Strategy
- Business Development
- Process Improvement
- Cross-Functional Team Leadership
- Key Account Management
- Multi-Channel Marketing
- Sales Process
- Product Marketing
- Sales Management
- Consumer Electronics
- Marketing
- Strategic Partnerships
- Go-to-Market Strategy
- Strategy
- Product Management
- Competitive Analysis
- Contract Negotiation
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