Meriah Grove Kelley

About Meriah Grove Kelley

I’m a strategic operator and creative builder who thrives at the intersection of growth, storytelling, and cross-functional execution.My career has been defined by taking zero to one ideas and turning them into scalable systems. Whether by architecting GTM motions, building high-impact customer, client, and investor experiences, or aligning stakeholders to deliver measurable results for a company; my super-power is turning madness into miracles.I’ve scaled scrappy startups from 2 to 50 employees, built enterprise-grade marketing and operational infrastructure, launched new products, brands, funds and large-scale creative campaigns under high pressure, and led communications and full-funnel strategy for a top-tier private markets investment platform.A few through-lines in my career: I build systems where none exist. I see around corners and solve problems before they become problems. I create with precision and execute with discipline. I bring people together to unite behind a clear vision. I turn complexity into clarity, and ambiguity into action.What energizes me most is high-ownership work- Creating GTM playbooks, messaging, and enablement systems- Architecting growth funnels and experience journeys- Launching new brands, products, and strategic initiatives- Leading cross-functional teams toward ambitious, or seemingly unreachable goals- Building strong relationships that move organizations forward- Representing companies externally as a storyteller and strategic communicatorIf you’re building something new, complex, or high-stakes, reach out. I love being the person who makes it real, makes it excellent, and makes it scale.

Experience

1. Senior Marketing Manager

   Bip Capital

   Jul 2024 — Present · Atlanta, GA, US

   High-growth strategic marketing operator supporting a leading private market investment platform with over $2B AUM.Has owned full scale strategy, GTM execution, and cross-functional alignment across investor experience, communications, content, digital platforms, and the creation and execution of large-scale events.Selected Impact- Built a scalable advisor enablement and education platform (zero to one) identifying a gap in partner resources and creating a high-conversion digital ecosystem used by advisor partners and the full funnel- Designed and launched fund brands, identities, GTM materials, and all ongoing fundraising assets - Delivered full brand identity, messaging, and pitch collateral under tight deadlines- Architected Quarterly Fund Reports used across sales, investor relations, and advisor networks, a high-utility, high-engagement asset that has consistently accelerated sales cycles- Deployed product marketing motions including evergreen webinar series, digital education assets, and lifecycle campaigns that increased engagement and reduced dependency on live events- Comprehensive creative, logistical, and executional control over two annual investor events (300-600+ attendees per) including strategy, communications, programming, messaging, production, materials creation and experience design: elevating brand perception and strengthening investor and founder relationships- Served as a cross-functional bridge between marketing, investor relations, portfolio company founders, design, and executive leadership to align messaging, strategies, and outcomes.Core Competencies: GTM strategy, cross-functional leadership and communication, event & experience design, visual communication excellence, stakeholder alignment, storytelling, insight gathering, operational excellence, creative direction.

Education

• The University of Georgia

  Bachelor’s Degree, Advertising, Certificate in Entrepreneurship