Merel Witteveen

About Merel Witteveen

I’m a senior executive at C3 AI with a focus on operational excellence, strategic partnerships, and go-to-market execution in enterprise software. Over the past nine years, I’ve helped build and scale many of the company’s core functions—including alliances, demand generation, product operations, and marketing.Today, I lead our alliances, marketing, and business development teams. I oversee C3 AI’s global partner ecosystem—including Microsoft, AWS, McKinsey, and Booz Allen—and helped transition the company to a partner-led model that now drives the majority of our bookings. I’ve also led the development of our demand generation engine, global event strategy, and our investment in academic research through the C3.ai Digital Transformation Institute.Earlier in my career, I worked at McKinsey on supply chain and operations projects across Europe. Before that, I competed as a professional sailor and won an Olympic silver medal. I draw on that experience every day—especially when the work demands grit, determination, and turning ambitious ideas into scalable, operational reality.

Experience

1. SVP, Operations, Alliances, and Acting CMO

   C3 AI

   Jul 2024 — Present · Redwood City, CA, US

   Leader for 2 business units: Alliances / Business Development and Marketing

Education

• Utrecht University

  Master of Science, Applied Physics: Meteorology, Physical Oceanography and Climate

  2008 — 2010

• Stanford University Graduate School of Business

  Master of Business Administration - MBA

• University of Amsterdam

  Bachelor of Science, Physics and astronomy

  2003 — 2006