Alex Houzayfa Mereeb
Head of Inbound Sales Assist @Dropbox
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WORK HISTORY
Head of Inbound Sales Assist @Dropbox
Victoria, BC, CA
I was promoted within this global, publicly traded SaaS company serving millions of users, to lead the full P&L, GTM execution, and revenue performance for a $50M ARR inbound sales business spanning 5 major product lines. My mandate has been to continue scaling the revenue engine across markets, geographies, and product segments, unifying previously fragmented motions and redesigning the operating rhythm to create a data-driven system that improves global performance.Leading a team and working closely with 100+ vendor sales reps across North America, EMEA, and APAC, I have introduced AI-enabled QA and automation, rebuilt coverage and routing architectures for all SKUs, strengthened cross-functional alignment with product, marketing, RevOps, and FP & A, and created the operating frameworks needed to support sustainable global growth at scale.Sales Leadership Impacts:• Drove a team to deliver 100%+ goal attainment and 11% YOY revenue growth.• Increased fast-response SLA coverage from 5% to 45%, driving a 9% lift in conversion through automation and workflow redesign.• Re-architected global coverage models, generating $3.7M in headcount savings while improving return-on-spend from 3.0x to 3.2x.• Launched the company’s first inbound SDR function, improving AE qualification rates from 19% to 100% and reducing time-to-first response from 9 hours to 3 hours.
ABOUT ALEX HOUZAYFA MEREEB
I’m a “turn-it-around” sales leader who takes underperforming SaaS revenue engines and transforms them into high-performing, data-driven systems or builds them from scratch. A pattern that has shaped my sales leadership career is stepping into different environments, seeing the signal others miss, and identifying levers that move performance while owning multimillion-dollar ARR and P&L. What I DoAcross startup, SMB, mid-market, and global enterprise B2B SaaS environments, I specialize in improving revenue systems. When funnels stall, quota slips, or teams lose momentum, I rebuild the engine so the organization can scale with clarity. I’ve done this in seed-stage companies with no structure, in Series B orgs needing efficiency, and in big tech environments with global, multi-site teams.How I WorkMy approach blends analytical precision, operational discipline, and people-first leadership. I start with a KPI audit to uncover performance gaps. From there, I redesign the operating model as needed — forecasting, capacity planning, frameworks, funnel design, and GTM strategy — using AI automation and modern sales methodologies to accelerate speed-to-lead. Yet, performance doesn’t come from pressure; it comes from people. To help, I create high-trust, high-accountability work cultures where managers and reps understand expectations, see a growth path, and feel supported in hitting targets. I’ve led and influenced teams located across North America, EMEA, and APAC, and built 0→1 sales organizations, BDR teams, and GTM motions from the ground up. Results I DeliverTurned a stagnant inbound business with ~80% attainment into 100%+ attainment and 16% YOY growth. Increased fast-response SLA coverage from 5% to 45%, driving a 9% lift in conversion rates.Rebuilt global coverage models, delivering $3.7M in headcount savings. Create the first scalable GTM engine as employee number 6, supporting growth to $20M ARR. Lifted ACV by 30% and win rates by 20% through targeted sales methodology and enablement.Where I Add the Most ValueI thrive in environments where:• A revenue engine needs a turnaround or rebuild• Decisions must be data-driven and scalable• Leadership requires a manager-of-managers who can align teams with business objectives• Complexity is high, and results must be fast, measurable, and lasting• Cross-functional collaboration happens with product, marketing, RevOps, and FP & A
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