Meredith Yetman Buckley

About Meredith Yetman Buckley

I\'m a marketing professional in the endless pursuit of more knowledge, skills and experience. While I\'m a communication specialist, my skills extend beyond the written word. I blend my creative skills with data-driven analysis to make the best decisions possible. My focus on communication is of course, sharing the right story and message and inspiring action. But the ultimate goal is delivering ROI. From digital marketing and channel development to sales enablement and sales ops, I work collaboratively to elevate performance and generate revenue. Sales and marketing often exist as separate entities, however they are dependent on one another for success. As a Marketing Director, my responsibility is to bring the two teams to a mutual understanding, accountability and commitment to success.

Experience

1. Senior Marketing Manager, Demand Gen

   Fortis

   Feb 2024 — Present

   Focused demand generation to drive new software and VAR partner leads through multi-channel campaigns, including ABM, email, digital advertising and events. Heavy accountability for full-funnel pipeline generation and revenue contribution.

Education

• University of Massachusetts Amherst

  B.A, Individual; Psychology of Advertising

  1992 — 1994

• University of Vermont

  Business

  1990 — 1992

Skills

• Event Planning
• Sales
• Marketing Communications
• Copywriting
• Problem Solving
• Advertising
• Social Media Marketing
• Public Relations
• Digital Media
• Wellness
• Marketing Copy
• Project Management
• Management
• Email Marketing
• Marketing Strategy
• Blogging
• Lead Generation
• Administrative Functions
• Marketing
• Copy Editing
• Trade Show Representation
• Leadership
• Social Media
• Search Engine Optimization (SEO)
• Graphic Design
• Digital Marketing
• Newsletters