Meredith Horner

About Meredith Horner

I’m a marketing leader with experience building and leading marketing functions, planning…

Experience

1. Marketing Director

   Robuck Homes

   Mar 2021 — Present · Raleigh, NC, US

   Established the first in-house marketing function, expanding the team in 2024 to include two team members who focus on project execution and online sales- Built a new marketing framework, with prioritization on generating online sales leads through digital, social, streaming and email channels, while preserving proven traditional advertising tactics- Enhanced the presence of this nearly 100-year-old brand by developing educational content that supports advertising strategies, elevates the customer’s online experience, and drives higher lead conversion rates- Curated and managed the annual strategic marketing plan and advertising budget totaling up to $1.5 million, effectively maximizing ROI through targeted omni-channel campaigns, achieving lead goals- Led the inception and deployment of the online sales program and HubSpot CRM, delivering a remarkable 40% conversion rate from digital leads to customer appointments and a contribution to overall sales nearing 50% in just 3 months- Successfully collaborated with sales teams, internal leadership and multiple outside partners to affectively manage a large marketing function through a small team.

Skills

• Market Planning
• Adobe Site Catalyst
• Digital Marketing
• Social Media
• Product Marketing
• Social Media Marketing
• Google Analytics
• Direct Marketing
• Analytics
• Public Relations
• Salesforce.com
• Advertising
• Google Adwords
• Marketing Strategy
• Ppc
• Blogging
• Marketing
• Product Management
• Adobe Creative Suite
• Adobe Test & Target 1:1
• Sharepoint
• Marketing Management
• Email Marketing
• Integrated Marketing
• Start-Ups
• Creative Direction
• Online Marketing