Meredith Stack

WORK HISTORY

EDUCATION

SKILLS

ABOUT MEREDITH STACK

I’m a performance-driven Director of Demand Generation with +10 years’ hands-on experience leading high growth & high ROI omnichannel marketing campaigns for industry disruptors & global brands. Whether I’m building a scalable, best-in-class marketing function from scratch, launching full funnel campaigns that drive some of the most successful years on record or introducing automation solutions that maximize performance along every stage of the funnel, I’m a Strategic Doer who transforms business objectives into record-setting results. The secret to my success is my creative approach to demand generation & relentless dedication to measurable growth. I’ve been recognized for spearheading high converting launches that meet key financial (pipeline generation) & non-financial (brand building) targets, as well as working closely with Sales & Product teams to transform how we acquire + capture new leads. I’m also a people - first leader who motivates ( & retains!) results-oriented teams by relentlessly elevating the customer experience from awareness through activation & retention. Some other wins include:• Being promoted multiple times across my career for executing record-setting campaigns across multiple channels that 10Xed revenues & propelled traffic to ~6M views monthly• Executing diverse multi-channel campaigns that deliver exceptional results (1.3M impressions, 458% increase in clicks, 115% growth in MQL)• Building a scalable, best-in-class marketing function from scratch & creating sales-led GTM motions that generate 27% YoY growth • Overhauling PPC, email, lifecycle, ABM & lead nurture programs to drive maximum performance along every stage of the funnel ($100K in MRR, 3K MQLs / mo, 3:1 trial to customer rates) • Implemented 1st of their kind digital initiatives & PPC campaigns that contributed to 50% of total sales My mission is to use my analytical & creative skillset to drive efficient growth along multiple channels, segments & products. Share a similar mission? Let\'s talk. Driving Pipeline, Loyalty & Revenue Growth High ROI Integrated Campaigns Leading High Performing Teams Collaborating With Executive Leadership Digital, Email, Webinars, Paid Media, ABM, Social, Chat Sales - Led GTM Product Launches Customer Acquisition, Activation & Retention Data-Driven Reporting & Actionable Insights OKRs, KPIs, Goals & Metrics Marketo, Salesforce, Marketing Automation Tools B2B SaaS, Enterprise & SMB