Meredith Scarbrough Bell
Senior Marketing Leader | Insurance Content & Product Strategy | Turning Complex Financial Products into Clear Customer Stories
- Role
- Senior Marketing Manager at Axonic Insurance
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Meredith Scarbrough Bell
I’m a senior content writer and product content leader with deep experience in regulated financial services, particularly life insurance. My work focuses on translating complex products into clear, human language across digital platforms, educational content, and customer decision journeys.I’ve worked across early-stage startups and large enterprise organizations, partnering closely with Product, Design, Research, Legal, and Compliance teams to build scalable content systems, improve clarity, and support trust at high-stakes moments. My background spans content strategy, in-product language, long-form education, and lifecycle messaging.Outside of work, I\'m focused on making life interesting for my daughter Kennedy, cooking, traveling, hiking, bicycling, and bourbon (though not necessarily together). I\'m a live music junkie and an avid reader.\"I cannot live without books,\" said Thomas Jefferson. I agree, and would add cheese, movies, and dogs to the list.
Experience
Senior Marketing Manager
Mar 2026 — Present
Education
East Tennessee State University
Bachelor of Science, Mass Communications; Journalism
1992 — 1996
Skills
- Corporate Communications
- Public Speaking
- Fixed Annuities
- Life Insurance
- Microsoft Office
- Sales
- Financial Planners
- Management
- Health Insurance
- Leadership
- Term Life Insurance
- Marketing Strategy
- Social Media
- Insurance
- Long-Term Care
- Public Relations
- Underwriting
- Marketing
- Employee Benefits
- Training
- Financial Planning
- Editing
- Strategic Planning
- Copywriting
- Direct Marketing
- Project Management
- Iras
- Disability Insurance
- Advertising
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