Meredith Morrow

Experience

1. Growth Manager, Account Lead

   TELUS Digital

   Jan 2023 — Present · Charlottesville, VA, US

   Growth Marketing & Strategy-Led the strategy and execution of 8 MVP email and push journeys for a loyalty program, driving retention and improving personalized customer experiences-Developed and executed multi-channel marketing roadmaps aligned with client goals, optimizing user journeys and delivering measurable success-Utilized Braze for advanced segmentation, automation, and A/B testing to optimize campaigns and achieve key metrics, including improved open rates and conversions-Managed large, complex marketing projects, including persona-based strategies, ensuring alignment across teams and clients.Team Leadership & Project Management-Managed and mentored cross-functional teams, setting expectations, fostering collaboration, and holding team members accountable for quality and deadlines-Developed SOPs and training materials to streamline processes, improve efficiency, and ensure consistent campaign execution across teams-Led the team through challenges such as resolving campaign errors, managing segmentation issues, and responding to client feedback-Created and maintained project roadmaps, ensuring complex projects were completed on time and within scope.Client Relationship Management & Process Improvement-Built and maintained strong client relationships, leading discussions, presenting performance reports, and providing data-driven recommendations-Developed interactive dashboards and reports, enabling self-service data retrieval for clients, saving time and improving reporting accuracy-Provided actionable insights based on campaign performance, improving client decision-making and optimizing marketing strategies in real-time-Continuously improved workflows and processes, enhancing operational efficiency and the overall quality of campaign execution.

Education

• UNC Kenan-Flagler Business School

  Business Essentials Certification

  2013 — 2014

• The University of North Carolina at Chapel Hill

  Bachelor’s Degree, Media and Journalism, Political Science

  2012 — 2016

• UNC Hussman School of Journalism and Media

  Bachelor’s Degree, Media and Journalism

  2012 — 2016

Skills

• Paid Search Campaigns
• Market Research
• Research
• Direct Sales
• Google Adwords
• Food Marketing
• Advertising
• Xlstat
• Digital Strategy
• Microsoft Office
• Market Intelligence
• Customer Service
• Microsoft Powerpoint
• Painting
• Social Media
• Brand Management
• Social Psychology
• Marketing Strategy
• Graphic Design
• Social Media Marketing
• Consumer Insight
• Management
• Marketing Communications
• Facebook
• Branding
• Leadership
• Data Analysis
• Marketing
• Powerpoint
• Microsoft Excel
• Statistics
• Public Speaking
• Digital Marketing
• Marketing Management
• Google Analytics
• Event Planning