Meredith Doherty

About Meredith Doherty

Data-driven, highly organized, and detail-oriented self-starter with eight years of e-commerce experience. 2020 Cornell University Product Management Certificate candidate. Skilled project and people manager, adept at juggling multiple projects in fast-paced and deadline-driven environments. Driver of significant revenue growth across roles. Known for strong collaboration, communication, and interpersonal strengths and ability to guide entrepreneurs through full cycle from product development to launch.KEY COMPETENCIESBuying Merchandising Consumer Behavior Marketing Direct Sales Sales Management Public RelationsStrategic Partnerships Vendor Management Trend Analysis Brand Building Fulfillment

Experience

1. Director of Business Development

   Nift

   Nov 2023 — Present · Boston, MA, US

   A Boston-based technology and performance marketing platform that helps brands acquire customers through a unique \"thank-you gift\" model.•Lead acquisition and expansion of strategic accounts, focusing on brands seeking scalable, performance-driven customer acquisition solutions.•Develop and execute go-to-market strategies that align with clients’ CPA and ROAS goals across key verticals (e.g, DTC, subscription, CPG).•Build and manage a pipeline of high-value opportunities, guiding prospects from initial outreach through proposal, negotiation, and launch.•Collaborate with product, marketing, and analytics teams to design and optimize custom campaigns that drive measurable results.•Create and maintain detailed account plans, revenue forecasts, and performance dashboards to monitor and scale partnerships.•Represent the platform at key industry conferences and client-facing events to strengthen relationships and market visibility.•Negotiate complex, performance-based deals with a focus on long-term value creation and strategic alignment•Consistently exceed growth targets by identifying upsell opportunities and expanding into new use cases within strategic accounts.•Leverage campaign data and insights to optimize performance, increase ROI, and inform partner strategy.

Education

• Quinnipiac University

  BA, Communications

• Cornell University

  Product Management Certificate

• Suffolk University

  MA, Public Relations & Advertising

Skills

• Editing
• Microsoft Word
• Press Releases
• Event Planning
• Microsoft Office
• Sales
• Broadcast
• Copywriting
• Research
• Public Relations
• Social Media Marketing
• Powerpoint
• Social Networking
• Mac
• Social Media
• Marketing Communications
• Facebook
• Marketing
• Blogging
• Storytelling
• Newsletters
• Email Marketing
• Wordpress