Meredith Dambrisi
- Role
- Paid Media Manager at Freddie Mac
- Location
- Clifton, VA, US
- LinkedIn followers
- 500 followers
About Meredith Dambrisi
Senior-level professional with 20 years of experience in leading marketing and sales…
Experience
Paid Media Manager
Dec 2021 — Present
Own B2B and B2B2C paid media strategy and agency management across multiple divisions. Plan omnichannel paid media approach, including media mix, ad tactics, audience targeting, flighting, budget allocation, and measurement. Employ A/B testing to continually optimize media performance and efficiency and to inform ad messaging and landing page content. Provide robust reporting and 360-degree insights to ensure paid media is augmenting communication strategies to meet business goals. Collaborate with and manage external agencies to ensure thoughtful planning, speed-to-market, and precise execution.
Skills
- Project Management
- Media Planning
- Media Buying
- Content Marketing
- Product Marketing
- Social Media Marketing
- Google Adwords
- Account Management
- Microsoft Office
- Search Engine Marketing
- Powerpoint
- Advertising
- Editing
- Copywriting
- Marketing Automation
- Relationship Management
- Web Analytics
- Sales Presentations
- Email Marketing
- Html
- Proofreading
- Doubleclick
- Salespage.com
- Google Analytics
- Budgets
- Digital Marketing
- Marketo
- Microsoft Excel
- Lead Management
- Integrated Marketing
- Marketing
- Lead Generation
- Salesforce.com
- Online Advertising
- Business Development
- Photoshop
- Data Analysis
- Advertising Trafficking
- Dreamweaver
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