Meredith Coots
- Role
- Sr Global Education Marketing Manager, Creative and Media Strategy at Microsoft
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Meredith Coots
I’m a Senior Marketing Leader with 15+ years of experience turning complex ideas into…
Experience
Sr Global Education Marketing Manager, Creative and Media Strategy
Mar 2021 — Present
Develop and enable paid acquisition strategies, creative, measurement and achieve excellence by continual testing & learning to generate the most effective and qualified KPIs aligned to Marketing Strategies-Manage, develop and deploy multi-channel ABM creative strategy and paid media execution, including integrations, messaging by audience, while collaborating closely with sales and cross-functional marketing teams-Partner with various levels of key stakeholders while partnering with media agency & vendors to support the agile media investments, planning and creative optimizations needed for the fast-paced and always evolving environment-Support fiscal year planning and quarterly briefing cycles by providing strategy recommendations, iterative budget scenario planning, and data-based insights to stakeholders-Report campaign insights that inform the broader strategy and business impact to stakeholders across the business. This includes monthly & quarterly reporting tailored to specific stakeholders to show performance and business impact in a valuable way.
Skills
- Inbound Marketing
- Social Media
- Digital Marketing
- Content Marketing
- B2b Marketing
- Brand Awareness
- Social Media Marketing
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