Meredith Braden Bucher

Creative Lead @Zalando

Managing a team of mid to senior level Art Directors • Leading multidisciplinary creative teams in concept development and execution of 360 brand strategies & campaigns on Europe’s leading online fashion platform, Zalando (with 48m+ active customers across 26 markets). Leading the campaign process from A to Z. • Collaborating with and overseeing work of external production partners, freelancers and agencies. • Collaborating with departments across the company to define and execute opportunities for partner brands on Zalando (Sales, Buying, Marketing, Consumer Insights, Tech, Design, Social Media, etc.) Clients include Estée Lauder, Calvin Klein, Tommy Hilfiger, Adidas, Ralph Lauren, MAC, Nike, Lacoste, PUMA & Clinique.