Meredith Schaffner
Strategic Brand Leader | Innovator | Build Businesses through Consumer-Led and Data-Backed Strategies
- Role
- Head of Popcorn Portfolio & Innovation at Double Good
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Meredith Schaffner
Strategic brand leader who is passionate about building businesses through consumer-led…
Experience
Head of Popcorn Portfolio & Innovation
Oct 2023 — Present · Chicago, IL, US
Double Good is a virtual fundraising platform providing people and organizations a way to raise money through selling premium popcorn direct to their supporters. Company leverages tech and CPG practices to create a best-in-class, easy, and engaging experience.Selected accomplishments:• Developed long-term vision and merchandising strategy for our popcorn business, set to deliver top line growth over 2 years. Defined key strategic pillars, prioritized initiatives to drive revenue growth and customer satisfaction, and partnered with cross-functional team to scope, remove hurdles, and commercialize. • Launched first new flavor in over 7 years, leading to the strongest-ever day of direct sales for the company. Developed integrated marketing campaign across owned and earned channels, garnering over 5MM impressions on minimal budget.
Education
Washington University in St. Louis
Bachelor of Arts (BA)
Wharton Business School
Master of Business Administration (MBA)
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Financial Analysis
- Data Analysis
- Management
- Segmentation
- Sas
- Business Analysis
- Financial Services
- Leadership
- Statistical Modeling
- Product Development
- Analysis
- Financial Modeling
- Competitive Analysis
- Credit Risk
- Marketing
- Project Management
- Market Research
- Analytics
- Business Strategy
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