Meredith Rodkey

About Meredith Rodkey

I\'m a results-driven CMS fanatic who takes a unique user-centric approach, one that is rooted in my own foundational background in journalism. I have a track record of steering product strategy and development to align with both strategic company and broader market needs, and I\'m adept at leading cross-functional teams and partnering with both internal and external stakeholders to build products that drive product success in the marketplace. Specialties: Content Management Systems Managing Product Roadmaps & Backlogs Cross-Department Initiatives Content Migration Product Management Editorial Roles and Workflows Content Strategy Content Development Reporting & Writing Editorial Voice & Programming Strategic Planning & Analysis Team Leadership & Development Cross-Functional Collaboration User Acceptance Testing Stakeholder Management Product Marketing & Positioning Customer Relationship Management Technical Documentation & Writing

Experience

1. SVP, Platform Product Management

   Brightspot

   Jan 2017 — Present · Reston, VA

   Strategic Product Leadership- I formulate and execute on a strategic CMS product roadmap, employing my deep understanding of CMS user needs derived from my journalism background, ensuring products are intuitive and user-friendly - while also identifying, aligning, and balancing strategic priorities from internal and external stakeholders- I lead our organization through the full product life cycle, from conceptualization to user acceptance and continual refinement, ensuring cohesive alignment with company objectives and user needs.Cross-Functional Collaboration- I forge robust partnerships with technology, marketing, and sales teams, synchronizing product development with promotional strategies and ensuring that offerings are effectively positioned- I orchestrate user acceptance testing phases with internal and customer stakeholders, ensuring product enhancements are grounded in tangible user feedback and market demand.Sales & Marketing Alignment- I have actively engaged with marketing and sales teams to ensure that the CMS was precisely and compellingly positioned in the market, culminating in successful sales trajectories and heightened product visibility- I have vast experience synthesizing product features and benefits into clear, compelling narratives for use sales solutioning efforts, ensuring consistent messaging across all consumer touchpoints- I have personally led numerous customer sales engagements, presenting product demonstrations utilizing a compelling narrative and my deep product knowledge to foster trust and secure customer buy-in.Customer & Stakeholder Management- I have orchestrated relationships with strategic customers and internal stakeholders, integrating feedback into product enhancements to guarantee alignment with market needs and pain points- I have ensured that Brightspot provides the most comprehensive documentation possible, providing clear guidance via the efforts of the technical writing team.

Education

• Penn State University

  Bachelor's, Public Relations/Communications

  1995 — 1999