Meredith Kramer

About Meredith Kramer

Accomplished marketing professional with over 10 years in the CPG industry, recognized for multiple retail marketing awards. Proven expertise in eCommerce content strategy, specializing in SEO optimization, content creation, and user experience enhancement. A track record of driving online sales growth through data-driven insights and innovative digital marketing campaigns.

Experience

1. Senior Ecommerce Content Strategist

   Kidde

   Jun 2022 — Present

   Define content strategies and create content & marketing deliverables across multiple retailers & channels - such as Amazon, Walmart, Home Depot, Menards.Story tell within a Product Detail Page (PDP) through content, images, rich media, videos, & other content assets distributed across retailers; comfortable with creating wireframes.Create & monitor content conversion as well as measure & optimize SEO results.Develop & execute A/B testing on PDP content & evaluate content actionability & relevancy.Educate and provide thought leadership to internal and external partners on retailer specific content requirements and best practices to drive conversion.AWARDS: 2023 Outstanding Performance Award; 2024 Above and Beyond Award

Education

• The University of North Carolina at Chapel Hill

  BA Honors, Management, Sociology, and Entrepreneurship

  2007 — 2011

Skills

• Management
• Research
• Retail Sales Analysis
• Marketing Communications
• Merchandising
• Social Networking
• Product Development
• Market Research
• Sales
• Account Management
• Marketing
• Advertising
• Retail
• Leadership
• Commercialization
• E-Commerce
• Customer Service
• Market Planning
• Photoshop
• Project Management
• Social Media
• Project Planning
• Retail Sales
• Social Media Marketing