Meredith Walter Kilgore

About Meredith Walter Kilgore

I only accept invites from those that I know personally.*I’m a Digital Marketing and Analytics leader with over 12 years of experience in both the fitness and digital marketing industries. I specialize in using data to fuel innovation and optimize strategy across marketing, operations, and brand development, particularly within the boutique fitness space.Throughout my career, I’ve led cross-functional initiatives that span portfolio brand strategy, local franchise marketing, campaign optimization, and performance analytics. My work has supported national brands as well as local operators, giving me a deep understanding of the unique challenges and opportunities in scaling fitness concepts. I’ve built scalable measurement frameworks and partnered closely with leadership stakeholders to drive business results that align with brand values and member experience.As a certified fitness instructor since 2012, I bring the same energy and dedication to the studio as I do to analytics. This dual lens, insights leader and in-studio talent, has sharpened my understanding of what drives performance, loyalty, and growth in the fitness industry. My experience extends into fitness studio operations, franchising dynamics, and instructor talent development, all of which inform the strategic, data-driven approach I bring to every role.I’ve long sought to merge my passion for fitness with my marketing and data analytics skills, and reaching this milestone has been incredibly rewarding. I am eager to continue advancing in this vibrant industry and contribute to its growth!

Experience

1. Pilates Instructor

   JETSET Pilates®

   Jun 2025 — Present · Lake Norman of Catawba, NC, US

Education

• Towson University

  Bachelor’s Degree, Business Administration: Project Management and Business Analysis & eBusiness, Cum Laude

  2011 — 2015