Meredith Cohen
Director, Media Planning & Strategy AMC & AMC+ at AMC Networks
- Role
- Director Media Planning & Strategy at AMC Global Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Meredith Cohen
I have always been passionate about the television industry. After working at NBCUniversal on and off since 2005, I recently, had the pleasure of moving over to AMC Networks as the Director of Media Planning & Strategy for AMC, IFC & AMC+. Prior to starting in the television industry, I gained invaluable experience as an Account Executive at respected advertising agencies including Saatchi & Saatchi and Ogilvy & Mather, where I oversaw campaigns for General Mills kids cereals, P&G Old Spice, Reynolds & SAP. I received a BS in Marketing with a concentration in entertainment business and graduated with high honors & the Marketing Award from NYU\'s Stern School of Business. I, along with a few other classmates, was influential in starting STEBA, and entertainment business association at Stern. The association was formed to foster a connection between business students at Stern and students interested in entertainment from Tisch. STEBA focused, not only on creating relationships between students, but relationships with alumni, who had found success in the entertainment industry. Along with my dedication to STEBA, I participated in internships at NBC in order to grow and learn more about the industry. I am an effective communicator, who is extremely resourceful and a skilled problem solver. I am a very hard worker with excellent time management and organizational skills and the ability to prioritize effectively. I learn quickly and work very well in a team environment.
Experience
Director Media Planning & Strategy
Dec 2022 — Present · New York, NY, US
Education
Fashion Institute of Technology
Coursework, Metal and Jewelry Arts
2011 — 2016
NYU Stern School of Business
Bachelor of Science (BS), Marketing
1999 — 2002
Skills
- Project Planning
- Product Development
- Digital Marketing
- Sample Preparation
- Production Planning
- Jewelry Design
- Retail
- Outsourcing
- Adobe Creative Suite
- Marketing Strategy
- Wirework
- Sample Management
- Handmade Jewelry
- Customer Service
- Leatherwork
- Social Media
- Wire Wrapping
- Wax Carving
- Retail Sales
- Soldering
- Fashion Jewelry
- Website Promotion
- Microsoft Office
- Trade Shows
- Supplier Sourcing
- Trend Forecasting
- Direct Sales
- Hand-Drawing
- Creative Direction
- Assembly Processes
- Brand Development
- Trend Analysis
- Hand Tools
- Product Marketing
- Metal Cutting
- Pantone
- Social Networking
- Fabric Selection
- Metal Fabrication
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