Meredith Berents
Senior Content & Seo Aeo Analyst @AGP (Allegiance Group & Pursuant)
Signup · Get unlimited contacts
WORK HISTORY
Senior Content & Seo Aeo Analyst @AGP (Allegiance Group & Pursuant)
Lead SEO and content performance strategy across sites with complex structures - including multilingual domains, dynamic content, and campaign-driven environments.• Identify and resolve technical SEO issues, including JavaScript rendering blocks, restrictive robots.txt rules that limit LLM access, canonical misconfigurations, missing or incorrect structured data, and fragmented site taxonomy.• Python-based content audit to analyze performance by channel and intent - flagging content that is and is not driving conversions or traffic/brand awareness, noting what should be improved, combined, or retired.• Use scaled query clustering and behavioral data to identify unserved or misaligned user intent - informing decisions around site architecture, topic consolidation, and internal linking.• Advise clients on content structure and markup for both traditional search and GEO/AEO visibility - recommending updates that improve scannability, EEAT signals, and conversion potential.• Track content performance across channels and AI-referred traffic to uncover drop-offs, surface conversion opportunities, and guide prioritization by actual impact - not assumptions.• Keep clients up-to-date with the latest SEO and GEO search best practices, explaining how shifts in platform behavior affect content visibility and guiding internal teams on actions to take and why.• Collaborate with UX, content, and engineering teams to align SEO strategy with user flow and conversion paths, ensuring every optimization supports both visibility and user and business goals.
EDUCATION
Furman University
Bachelor of Arts (BA), Communication and Media Studies
SKILLS
ABOUT MEREDITH BERENTS
Experienced SEO Analyst with over eight years of expertise in project management, SEO strategy, digital marketing, and web development.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.