Meredith Boyce
Influencer Marketing Lead | Driving Creator Strategy, Campaign Execution & ROI Across Lifestyle & CPG Brands
- Role
- Lead Strategist at Joybyte
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Meredith Boyce
I’m an Influencer Program Manager with a passion for building meaningful creator partnerships that drive results. From campaign strategy and content briefing to contract negotiation and performance reporting, I lead end-to-end influencer initiatives that connect brands with their ideal audiences.With deep experience across food, lifestyle, and fashion brands, I specialize in developing scalable programs that balance creativity and ROI. Whether it’s launching new products, optimizing content for paid media, or nurturing long-term ambassadors, I bring a blend of strategic thinking, relationship management, and data fluency to every campaign.Let’s connect if you’re looking to elevate your influencer strategy or collaborate on creator-led storytelling that converts.
Experience
Lead Strategist
Oct 2025 — Present
Drive strategy and execution for integrated influencer programs across CPG, lifestyle, home, and food brands. Manage end-to-end creator partnerships, campaign performance, and multi-platform activation (Instagram, TikTok, Pinterest, YouTube, Meta Ads). Strengthen client relationships through strategic guidance, clear communication, and proactive problem-solving. Recognized as a cross-team leader, helping implement new tools, streamline processes, and elevate strategic thinking across accounts. Oversee and manage thousands of dollars in monthly influencer budgets across multiple brands.Key Focus Areas:Influencer strategy + full-funnel campaign planningCreator sourcing, negotiations, usage rights, and whitelistingClient relationship management + strategic counselBudget ownership + financial tracking across multiple accountsProcess improvement + new tool implementationPerformance reporting, optimization, and actionable insightsCross-functional collaboration + team leadership
Education
Liberty University
Mass Communication/Media Studies
2013 — 2017
Byron High School
High School Diploma
2009 — 2013
Skills
- Public Relations
- Social Media Marketing
- Microsoft Excel
- Press Releases
- Blogging
- Research
- Leadership
- Time Management
- Photography
- Indesign
- Spanish
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