Mercy W.

About Mercy W.

Where strategy meets narrative, I love being the one to help organizations turn complex, high-stakes work into clear guidance that enables teams, partners, and leaders to act with confidence and alignment.Over the past 7+ years, I’ve partnered with mission-driven organizations and cross-functional teams. I shape messaging for sensitive, technically complex initiatives. My work supports engagement at scale for organizations responsible for over $30M in funding and 930K+ meaningful engagements.My work sits upstream of execution and downstream of truth. I distill what matters, align diverse stakeholder perspectives, and create narratives for leaders. These narratives support high-visibility, high-risk, and high-scrutiny situations.I value integrity, precision, and work that earns trust rather than demands attention and I welcome the opportunity to connect if these values resonate with your organization.My work often includes training, facilitating, and advising cross-functional teams and external partners, helping them understand strategy, apply brand standards, and execute with consistency across channels and markets.I’m exploring roles at the intersection of marketing strategy, brand storytelling, and client enablement, particularly training and partner-facing environments that value clarity, leadership, and thoughtful execution. I thrive in client-facing roles where communication builds trust, strategy drives alignment, and branding is intentional

Experience

1. Marketing Account Manager

   Contractor Dynamics

   Jul 2025 — Present

   Led bi-weekly client meetings to review performance, guide strategy, and ensure marketing goals were achieved.Optimized Meta ad campaigns and adjusted creative direction based on performance metrics and team insights.Developed brand strategies that aligned paid campaigns with each client’s positioning, tone, and target market.Collaborated with the video editor and graphic designer to produce creative assets that enhanced ad performance and brand consistency.Analyzed results and refined campaigns in collaboration with the marketing team to continuously improve ROI and client satisfaction.

Education

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, Communication and Media Studies

  2014 — 2018

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, International Global Studies - Human Rights (Cum Laude)

  2014 — 2018

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, Communication Studies (Cum Laude)

  2014 — 2018

• Universidad de Castilla-La Mancha

  Humanidades/Humanities, Spanish and Iberian Studies

  2017 — 2017